Science Communication and Outreach, 2 hp

Description

The ultimate goal of scientific advances is to have an impact in society. In this respect, communication of new scientific methods and results, and the popular outreach of science are of extreme importance to fill the gap between research and broad social environments. There are different sectors of society and consequently many ways that science can be brought to the public in effective ways: i.e. from spreading the news of scientific discoveries to stimulating kids into this fascinating world.

In this course, now in its 9th edition, we gather together experts in different areas of science communication and outreach to share their knowledge and experience with a broad audience, with the aim that attendees will be inspired to find their ways to contribute to scientific dissemination.

Learning outcomes

After this course, students should be able to:

1. You should be able to communicate a scientific discovery to the press media and communicate with journalists.
2. You should be familiar and know hoe/when to use different communication tools such as podcasts, videos or artistic media to communicate science
3. You should be familiar with the techniques to outreach the young students, i.e. visits to schools, visits from schools, scientific fests
4. You should be minimally proficient in using social media (i.e. twitter, wikipedia) to disseminate science.
5. To Improve your skills present your scientific results using standard poster or presentation.

Contents

1. Press coverage of scientific research
2. Visualization of science in effective ways.
3. Use of social media for scientific outreach
4. Communication skills of the scientist with the politician and other sectors of society
5. Interaction between Scientific research centers and schools
6. Oral presentation skills
7. Science podcast creation

Instructions

The course runs as a workshop, where the different areas of science communication are presented by one or two experts on the field, in the form of an introductory lecture followed by a hands on exercise. The lectures are usually informal and welcome participation in the forms of questions, project videos or show reali life examples illustrating the domain of communication covered, and the hands on exercises can be individual or group exercises. The course has different instructors that have been participating for many years, and we altogether create an atmosphere where participation and discussions are encouraged.

Examination

Obligatory attendance, obligatory hand-in of the practical exercises when indicated.

Literature

Teaching staff

More information

Eva Garmendia eva.garmendia@uac.uu.se

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